RESEARCH IMPACT CANADA

Turning research into action

BACKGROUND: Research Impact Canada is dedicated to maximizing the impact of research for the public good. The goal is to get the “right information” to the “right people” in the “right format” at the “right time”, and to do so with a confident, trusted brand.

SOLUTION: RIC’s engaging rebrand is full of personality and clarity around who they are as an organization. Brand elements are used to help simplify their messaging, break up an information heavy site as well as develop a system for them to use across other materials. Visually, the shapes of the link pattern coming together in RIC’s brand represent information and research from different sources being connected and shared.